Downtown Las Vegas Transforms into Massive Block Party as DJ Vice Headlines GlowRun's AfterGlow Party, Oct. 13
Tweet It: Take the party to the streets at the 2nd annual @GlowRun #AfterGlow with @djvice and @DJECHO on Oct. 13!
Downtown Las Vegas will be transformed into a monumental block party for AfterGlow, the finish-festival of the second annual 5K GlowRun. Dance music veteran and Los Angeles native, DJ Vice, will headline the festivities spanning the Fremont East Entertainment District.
The main stage will be located in the heart of Fremont East at Las Vegas Blvd and Fremont Street. Revelers can embrace the Downtown culture by exploring popular neighborhood bars, hangouts and restaurants, or just dance on the famous block to the pulsing tunes of the outdoor stage.
DJ Echo will kick off AfterGlow as runners dash through the finish line. Additionally, up-and-coming DJ talent will be featured throughout neighborhood hot spots like Commonwealth and Park on Fremont.
DJ Vice will begin his set at 8 p.m. A staple in Las Vegas nightlife, the iconic artist has held multiple residencies at the Strip's hottest nightclubs since he got his start in 2002 at Body English Nightclub inside Hard Rock Hotel & Casino. From dance music anthems to throwback hip-hop to today's club hits, his taste in musical selection resonates with fans of every genre.
GlowRun features an illuminated, nighttime environment that blends fitness, entertainment, art and the culture of Downtown Las Vegas. Racers are encouraged to walk, run or dance through the 5K course in their most elaborate and colorful costumes before being welcomed to the AfterGlow party at the finish line.
Poised at his laptop, where he's masterminding his newest mix, DJ Vice flashes a smile and says, "I love what I do. There's no part of me that wakes up and is like, 'Dang. I have to go to work.' To still have that newness driving me is a good thing."
While he's still a young man, DJ Vice is also an industry veteran approaching his 20-year mark. The LA native discovered his passion for spinning records at the age of 12, when he bought his first turntables. Like most musically precocious kids, he came into that world by hearing—and falling in love with—what his older brother and older sister were playing. "I'd borrow from my sister's collection of Air Supply, Blondie, Depeche Mode and Madonna records. My brother would have the Cure and Morrissey and I would buy hip-hop and house records."
DJ Vice likes to mix these types of artists along with newer music into his sets, which is unusual for the always-current world of club DJ-ing. "I've always been a multi-genre DJ," he says. "I've always been a music lover. A lot of DJ's stick to one format. I've never been that DJ. Ever since I've started I've always played all types of music. It stems from being a house party DJ, a wedding DJ, a high school dance DJ, a radio DJ. I've always done so many kinds of things as a DJ that it's brought me to where I'm at right now. My set has something for anybody and everybody."
DJ Vice's first big break came in 1998, when he started playing hip-hop records on LA's Power 106 for a listenership of 1.6 million. "It really tightened up my skills. It was always live, with vinyl, and there was no going back and fixing things."
In 2002, DJ Vice saw new opportunities emerging in Las Vegas at the huge clubs that were starting to open and left his radio job. He began with a residency at Body English in the Hard Rock Hotel and later moved to the mega-club Tao, where he still has a residency. The move to Vegas has been a huge game-changer for him, exposing him to an international audience. DJ Vice has now played all over the world, including Shanghai, London, Singapore, Hong Kong, Norway, Germany and Istanbul.
Vegas has also embraced DJ Vice's other venture: the wildly popular CRSVR, a boutique that sells top of the line sneakers. DJ Vice opened the first store in Santa Barbara three years ago and just this year opened CRSVR at the Cosmopolitan on the Strip. It's a Nike tier zero store, which means that it sells the very first top of the line Nikes the minute they're available. DJ Vice also gave CRSVR his own twist by setting up a DJ booth in the store.
On the horizon, DJ Vice is ready to start producing original music and is in the process of working with songwriters. Over the years, he's broadened his knowledge of production by being in the studio with Christina Aguilera, Timbaland, Mariah Carey, Pharrell and Lady Gaga among others. "They'd turn and ask my opinion. 'Would this work in a club?' And I'd be honest with them."
Despite this shift toward producing, DJ Vice has no intention of transitioning out of performing at clubs. His goal is to play his own tracks at his events where he can experience the immediacy of the crowd's response, because that's what he thrives on. "The biggest compliment I get is when people come up to me and say 'I was having the worst day but now I feel so happy. I don't even dance and you had me dancing.'"
Hailing from Los Angeles, Echo has been rockin' clubs long before he was old enough to party at them. Growing up with a love for hip-hop created the foundation of DJ Echo's style of mixing. What sets Echo apart from other djs is his ability to blend every genre of music with a hip-hop style. With today's explosion of hip hop into the pop and mainstream culture, Echo remains to be one of the most sought after djs in the industry.
Twelve years ago Echo touched his first a set of turntables, now he can be found djing at some of the hottest clubs in Hollywood for celebrities like Will.I.Am of the Black Eyed Peas, Wilmer Valderrama, Kim Kardashian, Bell Biv Devoe, Ne-yo and the comedian De-Ray. Recently Echo has performed Nationwide at Body English in Las Vegas, Six in Phoenix, Aura in Pleasanton, Harry O's in Park City, Vue in Dallas, G in Philadelphia, Sutra in Orange County and at various clubs in New York. Echo has not only traveled nationwide, but has collected immigration stamps from working at the most elite clubs in the Philippines, Germany, Australia, Canada, Mexico and Colombia.
In 1998, Echo became one of the youngest djs on radio when he was hired at the #1 hip-hop station in Los Angeles, Power 106. While at Power 106, Echo teamed up with fellow youngster DJ Vice and formed the HollaBoyz. The duo quickly became the most popular mix tape djs in the West Coast and then moved on to producing some of the world's most classic party breaks that can be found on www.crooklynclan.net. Together the duo created so much noise they caught the attention of SKAM Artist CEO, Sujit Kundu, which warranted Echo a spot as one of the original members of SKAM. When his schedule permits, Echo can still be heard rockin' the airwaves of Los Angeles for over 2.1 million people on the 5 o'clock Traffic Jam on Power 106.
Echo's showcase of talent does not stop on the turntables; his unique personality has landed him a stint on network television. Along with Vice, Echo is currently one of the official DJ Correspondents on the "CW Now" TV show. Be on the lookout as DJ Echo makes his way to a city near you!